Bistro on the Avenue
Montréal, Canada
For over 27 years, Bistro on the Avenue was a destination for French dining in Montréal with an elite clientele that included renowned politicians, executives and academics. In 2008, I was hired to re-establish the brand identity and menu design for this storied Westmount eatery.
Brunch menu: The rooster speaks to both French symbolism (The Gallic Rooster) and the dawning of a new day. It seemed the perfect icon and illustration for the setting.
Dinner menu: Abstract wallpaper of silverware on the cover, juxtaposed with 18th century printing type inside (Bodoni), resulted in classic elegance with a modern twist. The menu was set in English with French translation (below).
A magazine ad featured an Art Déco illustration to promote simplicity and style.